WOMEN'S AFL OFFICAL PARTNERSHIP

BRING IT ON!

The rumours are true, Special K is the official Breakfast Cereal and Breakfast Snack partner of the AFLWs inaugural season!

Special K’s sponsorship of the AFLW will support the competition in its first year and help create a powerful legacy for women for years to come. No matter the winner, Special K is proud to be supporting the AFLW to grow the league at all levels of the game.

Female athletes carving out a place for women to compete at the highest level and making in-roads to sports like AFL. These athletes are the epitome of strength, and are inspirational role models for generations of women, demonstrating that courage, determination and resilience are the key to their success – and nothing is out of reach.

Special K believes that women are strong, and when they help each other, there’s nothing they can’t achieve. Star players Moana Hope (Collingwood) and Darcy Vescio (Carlton) have partnered with Special K to help deliver this message to women and inspire them to live life at full strength.

Hope and Vescio have 39 years of playing AFL between them, and have each overcome challenges to now be competing at the top level in the sport.

Find out more about Darcy and Mo below…

DARCY VESCIO

FOLLOW DARCY’s
JOURNEY

MOANA HOPE

FOLLOW MOANA’s
JOURNEY

WHAT DARCY HAS TO SAY…

“I want to inspire girls and women around Australia to get involved in finding their strength and owning it. If that’s through AFL, even better! All of us have passions and people that help to motivate us and drive us to be our best, and for me I find this on and off the field. I love that footy has given me the opportunity to have a meaningful impact on kids from all communities across Australia. AFL is for everyone.”

WHAT MO HAS TO SAY…

“This is a landmark year for women in sport and for the AFL, and I’m excited to be working with Special K to empower women to get involved in the game that I love so much. Special K’s mantra to live life at full strength resonated with me on the pitch and also personally. In this social media crazy world when there is a lot of expectation on how you should be, I want to see kids, women and men to embrace all that they are and have the confidence to be unique, strong and courageous.”

MOANA HOPE

FOLLOW MOANA’s
JOURNEY

WHAT MO HAS TO SAY…

“This is a landmark year for women in sport and for the AFL, and I’m excited to be working with Special K to empower women to get involved in the game that I love so much. Special K’s mantra to live life at full strength resonated with me on the pitch and also personally. In this social media crazy world when there is a lot of expectation on how you should be, I want to see kids, women and men to embrace all that they are and have the confidence to be unique, strong and courageous.”